Key points of digital marketing
1. Search Engine Optimization (SEO)
When we want to promote a product or service on the internet, the most important thing is to have complete information about that product. If we ourselves do not know what our product is, then how will we reach it to others?
Now suppose you want to bring your product or service to the top results on Google, then just having knowledge is not enough for this. For this we have to take the help of SEO i.e. Search Engine Optimization.
First of all you have to see how much competition is there in the market related to your product. Which people are already selling the same product or have created blogs and content about it. Unless you identify your competitors and know what they are doing, you cannot move forward.
After this, the next step is to find those topics and keywords which people are searching the most. Then by working on those keywords and using them properly, you have to create content that is better than all others.
When you follow all these steps – i.e. product knowledge, keyword research, competitor analysis and quality content – then your content or website can come on top position on Google.
This is the real search engine optimization – i.e. the way by which your product is visible first in the world of internet and reaches people
2. Content Marketing:
As I mentioned earlier, content marketing means creating content that is unique, high on quality and presents the features of the product in such a way that people get interested in it as soon as they read it. If your content is effective, people will automatically be attracted to that product. Remember, in today's digital age, words have the most power - and this power can get your product recognition in the market.
Earning Money
3. Social Media Marketing:
Today, social media is not just a means of entertainment, but it has become a powerful platform for earning. Every day, millions of people are active on platforms like Facebook, Instagram, Twitter, YouTube - and this is where your real earning starts. The more you are active on social media, the more you will have chances of earning.Social media has no limits - it is an open field where there are opportunities for those who work hard.
4. Facebook Ads Marketing:
Facebook is not just a social media platform today, but has become a powerful marketing tool. Billions of people use this platform every day. When so many users are present at one place, it is obvious that companies will also promote their products here.
If you have a product, then by running an ad on Facebook, you can directly reach the target audience. Facebook's Ad Manager gives you a complete report on how many people your ad reached, how many people clicked and how many took action.
It is a direct and effective way of digital earning.
5. Google Ads Marketing:
Talking about Google Ads, it is today's most trusted and largest advertising platform. Be it a mobile app, website, blog or YouTube channel - Google ads are seen everywhere.Now think - if you have launched a new product and you want it to be seen by crores of people, then who can be a better platform than Google?
Every business dreams of having their product reach as many people as possible, and Google Ads makes that dream a reality.Your ads reach people who are actually looking for that product – this not only leads to views, but also to customers.
7. Instagram Marketing
If you present your product with good visuals and captions, it becomes easy to grab people's attention. The audience on Instagram is very engaged, so the chances of sales coming from here are also high. You can use this platform for your brand promotion without any hesitation.
Earning Money
8. YouTube Marketing
YouTube needs no introduction today. It is Google's largest video platform and people in about 170 countries use it daily. You can make a video of your product or service and upload it on it - whether it is a review, demo or testimonial - and people will start connecting with it. Videos have a deep impact, and with the right strategy, you can promote your business globally. YouTube also brings traffic and builds brand trust.
9. Quora Marketing
Quora is a platform where people ask their questions and experts answer them. There are millions of active users here too, and if you remain active on it, give good answers and also share the link of your product or website correctly, then it can also bring a lot of traffic. Many brands and marketers are using this platform seriously because it provides a quality audience, which is really interested.
10. Medium Marketing
The popularity of medium.com has declined a bit compared to earlier. It was once a very popular content platform, but now the number of active users here has reduced. In such a situation, if you are thinking of investing on it, then my suggestion is to skip it for now. If you have a low budget, then not doing it would be a better option.
11. Marketing by other advertising companies
Nowadays there are many advertising companies in the market that do marketing for big brands. These companies promote your products on blogs, websites, apps and YouTube channels by taking ad fees. They target users and show them your products based on their interests, thereby increasing both traffic and conversions on your site. If you want your products promoted quickly and professionally, then working with these companies can be beneficial.
12. Pay-per-click (PPC)
When someone clicks on your ad and reaches the website or product page, the cost is incurred only then. This method is considered to be the best for getting quick results and its main platforms are Google Ads, Facebook Ads etc.
Earning Money
13. Influencer Marketing
Nowadays there are many people on social media who have millions of followers - we call them influencers.If you also know someone like this or are thinking of becoming an influencer yourself, then you can promote their product by dealing with brands. Brands look for people who have a good connection with the audience. If you have a hold on social media, then this can be a great source of income for you.
14. Affiliate Marketing
In this, you have to promote any product and you get a unique link for it. For this, you should have basic knowledge of social media, YouTube channel or blog. Just keep one thing in mind – if you become an affiliate and do not promote properly, then you will not earn. Therefore, skill and strategy are important.
15. Mobile Marketing
Today everyone has a mobile in their hands, and this mobile has now become a powerful weapon of marketing.In mobile marketing, you can promote your product or service through SMS, WhatsApp, App Notifications and mobile apps.This method is especially effective for local businesses. You can target people in your area and make more customers and increase sales.
16. Visual Marketing
Visual marketing means when you deliver your content to people through images, videos, infographics or reels instead of text.
Visual content attracts modern users more, and this improves both engagement and conversion.If you are selling a product or providing a service, try to present it in a visual form – this will also strengthen your brand image.
17. Web Analytics
How many people clicked on the advertisement you ran, from which location the most traffic came, how many people became customers – all these details are available to you from web analytics.This data helps you in making future strategies. If you know which users are responding more, then you can increase your ROI (Return on Investment) by targeting them.
18. Retargeting / Remarketing
Suppose you ran a great advertisement and a user saw your product but did not buy it – now what?So such users are retargeted through retargeting. This means, they will see the same product again and again on different websites.This keeps the image of the product in the customer's mind and increases the chances of him buying it later. This strategy is used a lot by big brands.
21. Online Public Relations (PR):
If you want to take your service forward, then you have to build good relations with people. This does not mean just talking, but you can run your business long only by understanding the small needs of every customer, listening to their problems carefully and winning their trust.
22. Local SEO:
If your business is limited to a particular city or area, then you should focus on local SEO. This means that if the customers of your area search for related products online, then your shop or website should appear on top. This is the way to make an identity in the local market.
Earning Money
23. Automation Marketing:
You can run it through software or tools that work automatically without your manual input. This saves time and once set up, your marketing continues 24x7. Especially with the advent of Artificial Intelligence, it has become even easier and more accurate.
24. Voice Search Optimization:
Now people search more by speaking than typing on Google. Like “Google, how is the weather today?” Keeping this trend in mind, it has become very important to optimize your website for voice search. For this, you need to make your content conversational.
25. E-commerce Marketing:
Today, e-commerce companies, such as Amazon and Flipkart, use many strategies to promote their products. Be it Facebook ads, Google search ads or influencer marketing – every method focuses on how to attract the customer. If you also want to sell your product online, then you must have an understanding of e-commerce marketing.
26. Customer Relationship Management (CRM):
If you want your customer to buy from you not just once but again and again – then you have to adopt CRM i.e. Customer Relationship Management. With the help of CRM tools, you can connect with your customers for a long time. By tracking their feedback, previous purchases and interactions, you can give them a personal experience.
27. Event Marketing:
If you have noticed, many times a product is promoted in a big event or program. This method is called event marketing. The advantage of this is that your brand is seen in front of thousands of people at once and a positive image is created. Be it a music concert, cricket match or online webinar – all these platforms help to boost your business.
Blogging/YouTube:
Create good content and earn money from Adsense or sponsorship.
Offer digital marketing services:
Offer services like social media management, SEO, content writing.
Sell eBooks or courses:
Turn your knowledge into PDFs or video courses.
💻 Freelancing
In today's digital era, freelancing has become a means of earning a lot of money even while sitting at home. If you have any skill like writing, designing, coding or marketing, then you can easily earn ₹ 2000 to ₹ 3000 per day. It completely depends on your art and your ability to convince the client. Short of time and want to earn money quickly?
📚 Online Tuition
If you are strong in any subject - be it math, science or English - then you can earn good money by sharing your knowledge. Online tuition is working as a relief for both students and parents in today's time. A good teacher can earn ₹ 1000 to ₹ 1500 per day, and if your video presentation, topic clearing skills and social followers are good, then your earnings can be even more.
🧑💼 Virtual Assistant
Imagine a person runs a website but does not have time to manage it. In such a situation, he hires someone who updates his website daily, posts blogs, handles mails and manages social media. This is called a virtual assistant. This is a new but rapidly growing career option, in which you can earn ₹1500 to ₹3000 per day - that too only through laptop and internet.
🔗 Affiliate Marketing
If you are active on social media and like to suggest things to people, then affiliate marketing can be best for you. Websites like Amazon, Flipkart, Meesho etc. offer affiliate programs in which you share their product link and when someone makes a purchase from that link, you get commission. No need to make any product yourself, just promote it and earn money. This method is especially popular among bloggers, YouTubers and Instagram influencers.
🛍️ Selling Digital Products
Today, companies need people who can reach their digital products to as many people as possible. Whether it is an ebook, course, app, software or photo presets — there is a demand for people to promote everything. All you have to do is find a good client and promote their product on the digital platform
🎙️ Earning from podcasting
If you have a strong voice and you are comfortable speaking, then podcasting can be a great option for you. You can easily earn ₹1000 to ₹3000 per day by sharing your thoughts, ideas or knowledge through audio.
🎨 Income from graphic designingYou can design logos, banners, thumbnails or prepare social media posts. For a good design, the client easily pays ₹500 to ₹3000. You can easily earn ₹30,000 to ₹40,000 in a month.
📈 Stock trading – risky but full of possibilitiesThe stock market is a place where you can earn money fast and also lose it. If you have the right information about the stock market, then only enter it. You have to invest in it first, and even then there is no guarantee. Therefore, this method is suitable only for experienced people.
Earning Money
🥗 Earn money by writing articles on EatingWellIf you have knowledge related to health and diet, then you can write articles on healthy eating for sites like EatingWell. You can get ₹ 1500 to ₹ 3000 per article for this.
Yes, it is absolutely possible – especially if you are adept at freelancing and have good skills. Experts in fields like software development, mobile apps, content marketing are earning ₹ 1 to ₹ 2 lakh per month through Upwork or Freelancer.
🔄 Product resellingIf you have a large social media following, then you can earn a good amount by promoting branded products. For this, your Facebook Page or Instagram Account should be active.
✍️ ₹4000 per day from content writingIf your writing skills are strong, then content writing is a golden opportunity for you. Websites, blogs, or startups need unique, SEO friendly articles. A good writer can charge ₹1 to ₹4 per word.
✍️ ₹5000 per day from article writingIf you write 2-3 quality articles every day and your demand increases, then earning ₹5000 is not difficult. The more experience and grip you have in this, the more income you will have.
⏰ Earning in 1 hourIf you want income in less time, then Data Entry is a good option. It does not require much skill and in an hour you can earn ₹200 to ₹500, which can be ₹1000+ with increasing experience.
You can earn up to ₹3000 every day from home through methods like online survey, freelancing, blogging, YouTube channel, affiliate marketing. There is no need to go to office or invest in it – only your hard work and skill matters.
YouTube – Make videos, get views, earn money
Facebook – Video monetization, brand deals
Quora – Write quality articles, get traffic and income
Reddit – Get projects by sharing skills
Ways to earn ₹200 to ₹500 per day: Social media marketing
If you know how to use social media platforms like Facebook, Instagram, or YouTube well, then social media marketing can become a great source of income for you.
Earning Money
How to start?
Promote any brand, product or service and get paid in return.
Website development: Great option for IT professionals
What to do?
Design and sell websites for clients.
The easiest way to earn ₹100 per day
Do you think, "Can I earn ₹100 a day?" — the answer is: absolutely!
How?
There are many online platforms like survey sites, small task sites, such as Toluna, Rozdhan, TaskBucks, etc.
What to do?
Fill some survey forms daily, complete tasks, and get paid.
Google Opinion Rewards: Reliable and straightforward way
How to get rewards?
Best ways to earn ₹ 1000 daily
If you have some knowledge of digital skills like digital marketing, affiliate marketing or networking, then you can easily earn ₹ 1000 or more daily.
EarnKaro App:
This is a referral and affiliate marketing platform. When someone buys a product by promoting it, you get a commission.
Way to earn ₹ 500 daily:
Become a social media influencer
If you have a good number of followers or you know how to create videos, reels, and content, then you can earn a lot from social media.
Ways to earn from Facebook:
Earn money by creating reels
Share affiliate links
Get paid promotions
Earnings on Instagram:
You can earn ₹10,000 to ₹15,000 per month by creating attractive reels and stories.
Earnings from Twitter (X):
Easily earn up to ₹20,000 per month by sharing your knowledge, creative content and skills.
Easy ways to earn ₹300 daily
Content Writing
If you are fond of writing, then you can earn ₹300 to ₹500 by writing articles for blogs, websites or clients.
Online Task Websites
Where you can do data entry, transcription, micro tasks.
₹30,000 per month from affiliate marketing
In affiliate marketing, you create an affiliate link of a brand's product and promote it. If you work correctly, you can earn ₹20,000 to ₹30,000 per month.
How to earn ₹3000 daily from MindSumo?
MindSumo is an international platform where big companies ask people for suggestions on their products.
How does it work?
Companies give questions, you send ideas or solutions on it.
If your suggestion is liked, you can get a reward of $50 to $200 (₹4000 to ₹15000).
Do you want to earn ₹1,00,000 every month?
If your dream is to earn up to ₹1 lakh every month through social media, then you just have to work smart and work hard in the right direction. In today's time, skills like app development and website development can take you to this point.
Software Engineering: A Golden Career Option
In today's world, becoming a software engineer is not only a trend, but also a very strong and profitable career option. If you learn to create a website or develop a mobile app, then it is possible to earn from ₹1 lakh to ₹10 lakh per month.
You can create websites for clients, design apps or earn a good income by working on freelancing sites like Fiverr, Upwork, Freelancer etc.
Earning ₹30,000-₹40,000 per day from web development
If you have good web designing and frontend-backend development skills, then you can earn ₹30,000 to ₹40,000 in a day. It is important that you give quality work to your clients and deliver it on time.
Earning Money
Ways to earn up to ₹10,000 online every day
The magic of digital marketing and social media
In today's time, if you learn social media marketing or digital marketing, then an income of ₹5,000 to ₹10,000 is possible every day. It depends on your hard work and your skills.
High Content Marketing: New trend of earning
Nowadays companies are looking for such content creators who can rank their product on Google. If you can write unique and SEO friendly content, you can become a high-income content marketer.
Start by earning just ₹20 a day
If you are a complete beginner, you can start earning ₹20 to ₹100 per day from online survey and task completion websites like Swagbucks, TimeBucks, etc. This will gradually help you earn big.
How to start earning in a single day?
Whatever skill you have – like IT, designing, marketing – you can get work by showcasing it on Google or social media platforms. Income can also be started by blogging, YouTube, or selling courses.
Data Entry: Easy work on a low budget
There are many platforms online that offer ₹10,000 to ₹15,000 per month for data entry work. Even if you do not want to give full-time, this work is possible in part time.
Earning from content marketing
Companies today want to hire content writers who not only write well but also know how to promote content on social media. If you are a professional in this field, then earning ₹ 25,000 to ₹ 35,000 per month is absolutely possible.
Article Writing: Earn ₹ 2000-₹ 3000 every day
If you have the right knowledge of Facebook, Instagram, YouTube, or Twitter, and you are a good creator, then you can easily earn ₹ 50,000 to ₹ 1,00,000 a month.
Easy ways to earn from Google
Google is not just a search engine, it is a platform that gives you many ways like Blogger, AdSense, YouTube, and Google News through which you can earn a lot.
How to earn money quickly?
If you think that there will be a way by which you will become rich instantly – then sorry, there is no such thing.
🧠 1. Online Surveys
Examples: Swagbucks, Toluna, Google Opinion Rewards.
🔗 2. Affiliate Marketing
👑 3. Become an Influencer
If you have a good follower base, brands will pay you for promotion.
📚 4. Create & Sell eBooks
If you are good at writing, you can earn ₹10,000 to ₹15,000 a month by creating your own e-book.
📱 5. Social Media Manager
Many brands want their social media to be updated daily. For this, they hire managers who get a salary of ₹10,000-₹30,000.
📈 6. Invest in Stock Market
It is possible to earn from the stock market but you need to become an expert in it. Without research, the risk is high.
📸 7. Sell Your Photos
💼 8. Freelancing
📝 9. Blogging
By writing blogs, you can generate a good income from advertising, affiliates, and sponsorships.
Focus on the topic you are interested in.
🌍 10. Translation
👕 11. Print On Demand
Design and sell T-shirts, mugs, and other merchandise.
Platform: Teespring, Printful.
💻 12. Data Entry Work
Many websites hire part-time data entry operators who pay ₹10,000-₹20,000 per month.
🍪 13. Sell Homemade Products
🌐 14. Build & Sell Websites
People with IT background can create websites and sell them on sites like Flippa and earn up to ₹1 lakh+.
🎥 15. Start a YouTube Channel
✍️ 16. Content Writing
🤖 17. Virtual Assistant
Companies hire online assistants for ₹10,000 to ₹25,000 who handle their emails, social media and data.
🎓 18. Sell Online Courses
If you have expert knowledge of any subject, then create your course and sell it on Udemy, Coursera.
📦 19. Sell Digital Products
🧑💼 20. Consulting Service
If you are an expert in SEO, Marketing, or Web Design, then you can earn ₹10,000 to ₹15,000 per day by giving consulting.
The hidden market that fuels fake growth: “engagement arbitrage” explained, proved and measured
Overview (thesis in one line): there is a structured, semi-industrial market — made of click farms, micro-task platforms, rented real accounts and engagement pods — that sells real human engagement and “warmed” accounts to marketers. It is widely used because it can trick recommendation algorithms more successfully than bots, but it’s increasingly treated as fraud by platforms and (in some cases) by regulators. What many bloggers gloss over is the economics, geography, and platform counter-measures — and how those shape who benefits and who gets hurt.
What exactly is the “secret” (what many blogs don’t fully explain)
Most marketing write-ups say “don’t buy fake followers” or explain engagement pods in conceptual terms. They miss the full stack that makes these schemes profitable:
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Account rental / “warm account” leasing — legitimate, verified accounts (often aged, with real followings) are rented or sold temporarily to clients so those clients can
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Micro-task farms and click farms — small workers (or low-cost labour) complete tasks (watch video X seconds, like, comment scripted lines) in volume. They use many devices, sometimes in rented rooms, and can produce engagement patterns that mimic humans. (This is the classic “click farm.”).
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Task marketplaces & automation — orchestration software (and human managers) route thousands of micro-tasks globally, adding geo-targeting and diversity to appear legitimate.
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Arbitrage model — the provider charges small amounts per action and bundles services: “5k views + 1k likes + account rental” — marketers buy virality; the provider profits on volume and low labour cost. This is engagement arbitrage: buy cheap human attention, resell as apparent organic traction.
Because the engagements come from real accounts and real humans (not simply obvious botnets), they can push content into recommendation feeds longer, monetise ad placements, and convert naive buyers. That makes this system effective — and therefore a lucrative “secret” for unscrupulous growth hackers.
Is it real or fake? (short answer and nuance)
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Real: Markets for account rental and click-microtasks exist and are documented. Investigations and platform takedowns keep exposing hubs and farms; platform enforcement (e.g., Meta’s takedowns) proves the activity happens at scale.
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Fake (in intent): It’s “fake” in the sense it manufactures misleading popularity and undermines platform trust. For advertisers and end users, the engagement is often worthless (or harmful). Platform rules treat it as inauthentic.
Who treats it as fraud / which platforms ban it?
Major platforms explicitly ban manipulation and “manufactured engagement”:
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Meta (Facebook / Instagram / WhatsApp): policy explicitly forbids fraud/scams and inauthentic coordinated activity; Meta’s enforcement is active — recent global takedowns show millions of accounts connected to scam centers.
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TikTok: community guidelines prohibit manipulating engagement signals or operating accounts in bulk for deceptive amplification. TikTok treats covert influence operations and artificially increased engagement as violations.
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YouTube (Google): spam & fake engagement policies ban deceptive practices like view-botting, fake subscribers, and deceptive metrics that manipulate recommendations.
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Other platforms (X/Twitter, LinkedIn, Pinterest): have similar rules against automation, bulk accounts, and fake engagement (enforced unevenly).
Practical result: If you buy this service, you risk account bans, demonetisation, removal from recommendation feeds, and reputational damage. Enforcement has become more aggressive in 2024–2025.
Who “owns” it and net-worth?
There is no single owner. This is an industrial marketplace composed of:
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Local operators who run click farms (small companies or criminal groups).
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Micro-task marketplaces and “earning apps” that supply labour.
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Tech integrators who provide automation and orchestration.
Because it’s fragmented, you cannot point to one owner or reliable net-worth. Some criminal syndicates running large operations can generate millions in revenue — but reliable public net-worth figures do not exist because most earnings are underground or laundered.
Who benefits and who is harmed — with data estimates
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Beneficiaries:
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Sellers/operators of engagement services (direct profit).
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Some short-term marketers/influencers who monetize a brief spike.
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Harmed parties:
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Advertisers (wasted ad spend; low conversion despite inflated metrics).
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Platforms (reputation and ad ecosystem integrity).
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Ordinary users (misled by false social proof).
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Victims of follow-on scams (investment or shopping scams seeded by fake popularity).
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Juniper/industry estimates place ad fraud losses in the tens of billions annually (figures in reports range from ~$60–$100B depending on definition and year). These estimates cover many fraud types including click farms / fake engagement.
How many people “benefited” (i.e., made money legally) vs lost? There is no exact dataset to show exact counts of beneficiaries versus victims. But public enforcement + ad-fraud reports indicate millions of accounts and billions in advertising dollars are implicated annually.
Geographic footprint — where is it concentrated?
Investigations and reporting repeatedly point to certain regions acting as supply hubs:
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Southeast Asia (Vietnam, Cambodia, Philippines), South Asia (India, Bangladesh) have been repeatedly identified as locations where click farms and scam centers operate due to low labour cost and cheap device access.
Demand is global: clients come from North America, Europe, India and other markets wanting cheap engagement.
Five-year trend analysis (2019–2024/25) — a data sketch
(Using public industry figures and platform disclosures)
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2019–2020: ad fraud and click farms well-known; automated bot nets were dominant. Industry estimated losses grew rapidly.
Trend interpretation (quantitative): while precise year-by-year revenue of the underground is unknowable, ad-fraud losses as a proportion of ad spend have stayed high (double-digit billions annually) and enforcement actions (mass account removals) rose in 2024–2025.
RBI and Indian regulator stance
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The RBI has repeatedly warned the public about high-return/MLM/chain schemes and is taking technical measures to detect mule accounts and digital fraud (e.g., MuleHunter AI initiative). While RBI doesn’t publish an “engagement farm” blacklist, it targets the financial flows that enable such scams (money mule accounts, suspicious transactions). That means in India, the regulator is focusing on closing the payment rails that make large-scale scams financially viable.
How big is the “graph” so far — visual / metric sense
If you plot ad-fraud monetary impact over 5 years, you’ll see a rising curve with spikes as new platform features are abused and then enforcement responses create temporary dips. Representative data points:
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2023: Juniper/others put global ad fraud losses near $60–85B depending on scope.
(If you want, I can make a neat 5-year line chart of the consensus ad-fraud estimate trajectory and platform takedown counts — say, exportable PNG — using the public numbers above.)
Is this “good” for youth? (Qn: “best for youth?”)
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Short term lure: For young creators the promise of quick followers/views is tempting (faster deals, sponsorships).
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Long term risk: Account bans, platform demonetisation, damage to reputation, legal risk (if engaged in scams), and wasted time/effort building an audience that’s not engaged. Platforms have tightened enforcement; youth relying on shortcut growth are more likely to be penalised. So it’s not a recommended path
Practical advice for creators, advertisers and regulators
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Creators: don’t rent/borrow accounts or buy “real engagements.” Authentic slow growth + community matters for long-term monetisation. If offered a “warm account” deal that’s cheap — it’s a risk.
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Advertisers: invest in anti-fraud tools, pattern detection (high bounce + low watch time), geo-consistency checks, and work with verified publishers and influence agencies. Use platforms’ brand safety and verification tools.
What’s new (latest update / 2025 signal)
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More humanized fraud: after detection improvements, fraud operations are mixing human micro-workers and AI to create engagement that’s harder to detect (geo-diverse, aged accounts). This hybrid model is the new cat-and-mouse.
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Platform pre-emptive strikes: platforms are more proactively disabling accounts before full campaign roll-out (Meta’s mass deactivations in 2025). Expect more automation and partnerships (platforms + AI labs) to fight the industry.
Honest limits & sources
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I cannot produce a single “owner” or a verified net-worth number because the activity is fragmented and frequently illegal — earnings are not publicly reported.
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Hard counts of how many people specifically “benefited” (made money legitimately) from such schemes are impossible to establish from open sources. We use proxies: ad-fraud monetary estimates, platform takedowns, and regulator actions to measure scale and trends. Key sources used here include industry ad-fraud research, platform transparency and takedown reports, and regulator announcements.
Bottom line — the uncompromising view
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The “secret” isn’t a myth: there is a large, semi-organized market selling real human accounts and engagement. It’s effective at short-term algorithmic gaming and is therefore used by bad actors and some opportunistic marketers.
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But it’s increasingly risky: platforms treat it as fraudulent, regulators are cutting the payment rails, and long-term consequences for creators and advertisers are negative.
If you want, next I can:
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Produce a 2,000-word downloadable article formatted for your blog (H1/H2/H3 + meta description + keywords) in English.
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Do a step-by-step audit checklist to test whether an influencer or campaign you’re offered is using rented accounts or engagement farms (with exact analytics signals to check).
Which of the above would you like me to do now?